Advertise With Us
REACH OUT TO THE FEDERAL WORKERS BY ADVERTISING WITH US!
For more than 56 years, FEND has served as a leading provider of books, newsletters and other information
services to employees of the federal government and the U.S. Postal Service. As a trusted source for
news and reference materials, the FEND product portfolio presents an ideal forum for savvy advertisers
looking to reach and impact thousands of engaged active and retired federal government readers. With
a comprehensive portfolio of print and Web-based products, we can help you enhance and maximize your
marketing strategies to generate leads, drive sales and reinforce brand leadership/preference.
Please view one of the sell sheets below (available in PDF format):
To customize a marketing plan that meets your targeted goals and objectives, contact your media consultant
or Jenise Roach at 703-707-1815 or via email at advertising@FederalDaily.com.
You may also fill out the no-obligation, information request form by clicking
here.
FederalDaily.com
FederalDaily.com serves as one of the federal government’s most critical portals for employee
career news and information. Don’t miss the dynamic opportunity to reach and impact thousands
of active and retired federal workers each day. Your high-impact placement can:
- Spotlight special offers or new product offerings
- Reinforce brand preference and market leadership
- Generate leads and drive sales
AD
POSITIONS |
AD SPECIFICATIONS |
PRICING |
Top banner (all pages) |
728 x 90 banner, linking URL |
$25 net CPM |
Big box (2 positions, right-hand column, all pages) |
336 x 280 banner, linking URL |
$30 net CPM |
Skyscraper (left-hand column, all pages) |
160 x 600 banner, linking URL |
$20 net CPM |
Vertical banner (right-hand column, all pages) |
120 x 240 banner, linking URL |
$15 net CPM |
Square button (4 positions, bottom right) |
125 x 125 banner, linking URL |
$500 net/month |
PLUS . . . target your marketing message with impact as an exclusive sponsor of Federal
Daily, our weekly e-mail newsletter:
- Delivered each Monday to more than 55,000 opt-in subscribers
- Includes logo placement, 300 characters of promotional text, linking URL
Exclusive sponsorship: $1,000 net/week
FederalSoup.com
FederalSoup.com is a free online community of forums dedicated to serving the information needs of
active and retired federal employees. Federalsoup.com provides users with a place to chat and exchange
information on federal benefits, retirement planning, career development, and other topics.
AD
POSITIONS |
AD SPECIFICATIONS |
PRICING |
Leaderboard banner (top postion, all pages) |
728 x 90 banner, linking URL |
$25 net CPM |
Big box (bottom position, all pages) |
336 x 280 banner, linking URL |
$30 net CPM |
Vertical banner (middle position, all pages) |
120 x 240 banner, linking URL |
$15 net CPM |
2009 Federal Employees Almanac (Book size: 6" x 9")
The 2009 Federal Employees Almanac provides advertisers with the distinct
opportunity to reach and impact an audience of engaged federal employees all year
long. With more than 55,000 units sold and distributed annually across civilian
and defense agencies, advertisers can maximize marketing investments to reinforce
market leadership/brand preference and drive sales. Don’t miss your chance
to capitalize on premium visibility in one of the federal market’s most in-demand
publications.
AD SIZE |
RATE
(net) |
TRIM
SIZE |
LIVE
AREA |
4/C back cover |
$16,000 |
6" x 9" |
4.75" x 8" |
4/C inside front/back cover |
$14,000 |
6" x 9" |
4.75" x 8" |
4/C chapter divider |
$12,000 |
5" x 8.25" |
4.75" x 8" |
Direct response card |
$10,000 |
5" x 8.25" |
4.75" x 8" |
B/W full page |
$7,000 |
5" x 8.25" |
4.75" x 8" |
B/W 3/4 page |
$5,500 |
5" x 6" |
|
B/W 1/2 page |
$3,600 |
5" x 4" |
|
B/W 1/4 page |
$1,800 |
5" x 2" |
|
Federal Employees Almanac Custom Cover*:
| Option |
Offer? |
Black & White letter adjacent to “Forward
Page” |
Yes |
Black & White strip on Front Cover |
Yes |
*1000 unit minimum order for Custom Cover requests
Retired Federal Employees Almanac (Book size 8" x 10")
| Ad Size |
B/W |
4-Color |
TRIM
SIZE |
LIVE
AREA |
Inside Front Cover |
- |
Sold |
5.25" x 8.375" |
4.375" x 7.625" |
Inside Back Cover |
- |
Yes |
5.25" x 8.375" |
4.375" x 7.625" |
| Outside Back Cover |
- |
Sold |
5.25" x 8.375" |
4.375" x 7.625" |
Full page |
Yes |
- |
|
|
¾ page |
Yes |
- |
|
|
½ page |
Yes |
- |
|
|
¼ page |
Yes |
- |
|
|
Mail Inserts (You provide the inserts)
| # of inserts |
Cost
per insert |
| 1 - 1000 |
Call 703-707-1815 for price |
| 1001 - 2500 |
Call 703-707-1815 for price |
| 2501 - 5000 |
Call 703-707-1815 for price |
| 5001 & over |
Call 703-707-1815 for price |
Listing on our site - $245 per 52 weeks
Click here to view the current Directory
of Financial Planners to see what your posting might be like. You may submit and pay for your entry
online by clicking here.
Listing on our site - $250 per 52 weeks
Click here to view the current Legal Services
Directory to see what your posting might be like. You may submit and pay for your entry online by clicking
here.
To get started, fill out the no-obligation, information request form by clicking
here. We look forward to starting a relationship with you and your company.
For the Directory of Financial Planners, submit
your listing here.
For the Legal Services Directory, submit your listing
here.
|
